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Why the future of African business is social

dimanche 3 mai 2015

“Mobile is the future of Africa,” explained Briant Biggs, Roc Nation’s Head of Digital. This past February, Biggs and many other international digital brands came to Lagos for Social Media Week cementing their entry into Africa. As the marketing and monetisation of the music industry is being revolutionised globally by mobile strategy- from Beyonce’s epic surprise drop (link) of the ‘Beyonce’ album with a single Instagram post that really did nearly break the internet, to Jay Z pre-releasing (link) his album through Samsung’s mobile app, Roc Nation turning their eyes to Africa is right on time.

With mobile internet use growing at double the rate of growth than the rest of the world, Africa is the land of digital opportunity.

Lagos is the first African city to host Social Media Week, a global new media franchise. As the largest tech, new media business conference in Africa, SMW Lagos is aiming to be the digital epicentre of Africa, perhaps akin to be Africa’s very own SXSW. As mobile media creates the room for companies in Africa to leapfrog to the edge of industry innovation, Africa is one of the most exciting places in the world to have a conversation around new digital opportunities.

Voir l'article sur : ventures-africa.com

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