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Accueil > Observatoire de l’Afrique > Hotels rush to Africa as middle class matures

Hotels rush to Africa as middle class matures

jeudi 25 juillet 2013

Marriott International, Hilton Worldwide and Starwood Hotels and Resorts Worldwide are turning to Africa, where a growing middle class and rising travel are fuelling the fastest pace of hotel development in the world.

Marriott has increased the number of hotel rooms it plans on the continent by 55 percent from last year. For Starwood, revenue for every available room in Africa and the Middle East is the highest of any region worldwide. And the high-end Transcorp Hilton Abuja, in Nigeria’s capital, commands some of the steepest management fees in the world for its operator, according to Lagos-based hotel consulting firm W Hospitality Group.

Hotel investors and operators, finding growth slowing in mature European and US markets, are expanding in Africa as the continent is buoyed by increasing trade with emerging countries and rising demand for services such as lodging. Half of Africa’s countries will post gross domestic product growth of 5 percent a year through 2016, according to the Economist Intelligence Unit.

Voir l'article sur : iol.co.za

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